my belief
In a world defined by rapid automation, an overwhelming access to data, and thus transactional growth - meaningful brand innovation, genuine customer + client insights, and social impact are more important than ever in moving business forward.
I get that growth without marketing is rare - but believe that sustainable growth without authenticity is impossible. A brand becomes culture when it authentically serves people.
And culture sells.
Global Marketing Strategy ▪ Global Social Impact Campaigns & Programs ▪ B2B Content & Channel Expertise ▪ GTM, Brand Strategy & Creative ▪ Marketing Operations & AI Transformation ▪ Corporate Communications ▪ Board-Level Strategic Planning ▪ Multi-market People Leadership
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Global Company Rebrand and Campaign
Rebranding ViacomCBS to Paramount Global including board pitch, corporate creative, campaign / platform design and global cascade.
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Social Impact Creative: Super Bowl Pre-Game
Leveraging the biggest event of the year and the power of a portfolio to reinforce corporate reputation and DEI objectives.
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Global Social Impact and Partnership
Leading global strategy and partnership to power worldwide social impact as corporate reputation driver.
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Corporate Brand Strategy & Design
Creating a future vision and GTM for employees, investors, and clients and cascading globally following a major corporate merger.
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Social Impact, Executive Directorship: Content for Change
Developing brand strategy, design, campaign, programming, partnership and portfolio alignment for global corporate initiative.
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International Product Positioning: Paramount+
Translating streaming product proposition and campaign for international markets during moment of rapid expansion and transformation.
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Hopster
Co-founding a streaming service for a niche audience; building investor pitch, GTM, brand, UX, content library, and consumer marcomms.
